Website Health: Complete Guide to Saving Your Business
“Your website has bugs, just like a rotting corpse, and you’re watching it wither and die.” <— Yeah, that’s what someone wrote a client of ours in an email! Website health is critical to your business.
This wasn’t an upset client of theirs, but a friend.
You know what? They were right. Their website was so buggy that their contact form spat out errors instead of emails. It looked like a website from the 90s, and was just generally a horrible experience for their users. Even if they sent someone an email, their email health was so poor that most of their outgoing emails would wind up in the spam box.
Take Control of Your Website Health
I get it, Your website probably isn’t as bad as that client had it. Even a simple page that doesn’t function correctly, sets a horrible expectation in a client’s mind as to if your company can do a professional job for you.
Let’s Take a Field Trip
Go to your website right now and open the developer console. (Ctrl+Shift+i on PC, Cmd+Shift+i on Mac, or use the “More Tools -> Developer Tools” menu item on your browser.) Refresh your home page, and open the “console” tab on the developer console. Does it spit out any text in red? (Yellow are non-critical warnings.) You’ll want to fix these errors before prospects see them.
What about email? Are people getting your emails? Test your contact forms for inbound emails. Send an email to another account you own. Did you get that email? Did it go to your inbox or spam box? If it went to spam, check your DNS records to make sure you have SPF, DKIM, and DMARC records.
For an easy way to check this, try sending an email from your business email, to Mail Tester. That service will tell you if you’re blacklisted, if your emails look spammy, and if you have your records set up. It’s free and even tells you how to fix these issues.
Conclusion
Website health as you’ve seen, can be the difference between throwing away clients, and generating massive wealth. Are you telling your clients that your system sucks and watching everyone run for the hills? Get a FREE Website Health Audit, and a Free Email Health Audit. We’ll give it to you straight, and we can fix all of the problems you encounter.
